MasterBUILT Hotels was established with the vision of becoming the leader in the entrepreneurial development of select service lodging within Canada.
In April 2011, MasterBUILT Hotels forever altered the Canadian hotel landscape when it acquired the master territorial development rights to the Microtel Inn & Suites by Wyndham brand in the country. With a commitment to open 75 hotels by 2036 and a vision to making it an iconic brand loved by guests and owners alike, we are already well on our way with over 35 Microtel hotels scheduled to open by the end of 2021 and as a proud recipient of Canada 50 Best Managed Companies award in 2017, we are confident we have developed the systems and structures to earn our reputation as an industry leader.
Microtel's explosive growth and industry reputation as one of the most dynamic new hotel concepts in Canada is due in large part to the strong development partnerships and direct corporate investment by MasterBUILT and its private equity partners.
MasterBUILT Hotels develops, builds, manages and invests in best-in-class hotels, predominantly within Canada. As a vertically integrated hotel industry leader, we provide hotel investors and strategic development partners with unparalleled relationships, access to capital, and the proven processes, systems, strategies, and executional know how to consistently deliver superior returns.
MasterBUILT Hotels is a privately owned, Calgary-based hotel development and investment company that consistently ranks as one of the fastest growing and most successful hotel developers in Canada by leading industry sources. You can benefit from MasterBUILT Hotels’ experience and expertise in:
Over the last 30 years, Jayman has built a reputation for excellence in home building. And as one of Alberta’s largest builders, their industry leading approach has resulted in an entirely new standard of quality. With this joint venture project, Jayman puts its years of experience with building process, material ordering and building technologies to work for MasterBUILT Hotels. You can benefit from MasterBUILT’s experience in:
With years of experience in hotel management, MasterBUILT Hotels ensures all new hotels are operated using sound financial planning. We are able to implement innovative cost controlling measures and promote the hotels with our Sales and Marketing experts. Our ultimate goal with every location is to increase the bottom line revenue for owners and stakeholders.
With a depth of expertise at every stage of the hotel development life cycle, MasterBUILT Hotels provides hotel owners with the knowledge, relationships, access to sites and proven development strategies to deliver superior returns.
MasterBUILT brings together a talented team of industry professionals with over a century of experience and a proven track record at every stage of the hotel ownership life cycle. Our team includes experts in Development, Construction, Hotel Management and Asset Management. Meet some of our team below:
Marc Staniloff's vision and business expertise has grown Superior Lodging Corp. – MasterBUILT Hotel’s joint venture parent company - into one of the most successful and revered hotel development companies in Canadian history. Having played an instrumental role in the development and financing of branded hotels throughout the country, Marc is focusing his expertise on the growth of MasterBUILT Hotels and its partner brands. Marc has been a member of the Franchisee Advisory Board for Super 8 Worldwide and Wingate by Wyndham for more than a decade and is influential in the direction of the Microtel Inn & Suites by Wyndham brand development in Canada. An active member in the Young Presidents' Organization, Marc's extensive network of business relationships is the foundation of MasterBUILT's growth.
Eric Watson is responsible for providing the vision, strategy and leadership across all divisions of MasterBUILT Hotels. Previously, Eric was Vice President of Superior Lodging Corp. – a founding partner in MasterBUILT Hotels – where he played an instrumental role in incubating and building MasterBUILT’s development and hotel operations to the point where they are now while also establishing Microtel Inn & Suites by Wyndham as one of Canada’s fastest growing hotel brands. Eric has spent the previous 12 years in the resort and hotel industries in executive leadership roles delivering impressive growth and profitable returns for entrepreneurial companies and investors.
Aodhan’s diverse background in hotel operations spans 14 years and includes roles such as Hotel General Manager, roles in sales and acquisitions and most recently as Director, Hospitality Operations with Fortis Properties where he was responsible for as many as 10 hotels and more than 1000 employees. Aodhan played an active role in the sale process of Fortis Properties 23 hotels. Aodhan has been invited to share his knowledge and passion for the hotel industry as a speaker at a variety of industry conferences including the Canadian Hotel Investment Conference and Western Hotel Investment Conference.
Donna Fahey is responsible for leading the sales and marketing of MasterBUILT Hotels’ managed properties. Donna brings to MasterBUILT thirteen years of sales and marketing experience in the hospitality industry - having worked as the Director of Sales and Marketing at Bellstar Hotels & Resorts (a leading resort development and management company in Western Canada) and most recently as Director of Sales and Marketing at the Delta Hotel in downtown Calgary.
Rhonda brings to MasterBUILT an extensive accounting and finance background with 20+ years of reporting for public and private companies, and NPO’s. Rhonda recently spent 6 years in a senior accounting role with Brookfield Residential, one of North America’s largest developer / builders publicly traded on the TSX and NYSE. Rhonda possesses 10+ years of experience within global multi-divisional construction/engineering firms and 6+ years providing strategic oversight and financial reporting for executive leadership teams and investor groups.
Don's focus at MasterBUILT is on the growing project financing, deal structuring, investment reporting and compliance requirements. Don's experience is comprised of wealth of real estate finance and accounting, most recently as the SVP of Finance & Accounting at Walton, a large North American land development company. Prior to Walton, Don was a Senior Partner in the assurance practice of PWC for over 17 years. Don brings a unique perspective and insight into the business in addition to a passion for the hospitality industry.
Xavier Icardo is the Director of Operations for Eastern Canada for Masterbuilt. He is a Bilingual operations leader (Canadian and U.S nationalities) with a consistent track record of improving profit and developing revenue in the hotel industry. With an international multi unit operations experience, Excels in launching and developing new networks of properties, and believes in balancing quality and consistency of service with profitability and productivity while developing and leading to success human capital . Builds on promoting an environment of diversity within teams and organizations while fostering a collaborative and results driven work environment. Most recently, he also held the positions of VP of Operations with G6 ( Motel 6 and Studio 6 ) and Senior Director of operations with Westmont Hospitality.
Ryan’s hospitality background spans 12 years and includes positions in Operations Management, Revenue Management, Accounting and Food & Beverage Management. Before joining the MasterBUILT team Ryan spent 6 years with Fortis Properties where he most recently held the position of General Manager of multiple hotels in Medicine Hat. Ryan also brings to the team a background as a leader in a brand wide General Manager Training Program .
David Bengert is part of MasterBUILT Hotels’ construction division to ensure quality hotels that are consistently delivered on time and on budget. Previous to joining the company, David held various senior roles within Jayman MasterBUILT for over 20 years, most recently as Director of Purchasing. David is a big proponent of pragmatic energy efficient building practices and is credited with establishing Built Green Canada - a 3rd party certification program for environmentally responsible homebuilding - where he served as the association’s President from 2003 through to 2011.
Tina brings to MasterBuilt 15 years of knowledge from the hospitality industry where she has spent majority of her experience in Reporting Analysis and Revenue Management. During this time she has worked with major brands like Marriott, Starwood and Wyndham. As Manager in Revenue Strategy Tina is currently responsible for the implementation of the revenue strategy at all our hotels and helps to optimize product availability and price to maximize our revenue growth.
Daniel holds a Bachelor of Commerce degree and a Master of Arts (Economics) degree from the University of Alberta. His background includes 15+ years of sales and marketing experience with Fortune 500 companies and had held various management positions in Hong Kong, Taiwan, Singapore, Japan and Australasia. He started pursuing his interest in Accounting upon returning to Canada in 2010 and earned his CPA/CMA designation in 2013. Prior to joining MasterBuilt Daniel spent more than 2 years in an accounting role with Visions Electronics and Bellstar Hotels & Resorts.
Erin graduated with a diploma in Accounting in 2016. She began working in the hospitality industry as an Accounting/Administration assistant and progressed toward her current position as Operations Coordinator for MasterBUILT Hotels. This position highlights Erin’s strong skillset in organization, time management and adaptability as she coordinates multiple hotel openings with the Directors of Operations.
Andrea's focus on leisure sales is driven by her passion for people. She brings skills in building relationships as a Promotional Representative as well as marketing content creation and corporate blogging. Andrea earned her Journalism Diploma from the Southern Alberta Institue of Technology and went on to complete her Communiactions degree, graduating in 2016. She then began her Real Estate career as a Sales Assistant in new home sales.
Soumyaa brings to MasterBUILT nine plus years of diverse finance and underwriting experience having worked on 75 plus projects. As a Chartered Accountant in India she has helped raise debt for several new and existing hotel projects. She also has experience as a mortgage broker, auditor and accountant. She moved to Canada in 2017 and earned her CFA designation in 2018. She is passionate about her work and is a life-long learner.
Randi has been with MasterBUILT since September 2015. Her experience spans over 33 years in the Hotel industry, managing both Operations and Sales. As a Reginal Sales Manager, Randi's goal is to serve the corporate community with a modern, cost effective and service oriented brand and is thrilled about the company's continued growth.
As the newest member of the MasterBUILT Hotels sales team, Brandy brings an extensive background in all facets of hospitality & sales. Brandy's goal is to service MasterBUILT's corporate clientele with professionalism and service excellence.
Olga joined MasterBuilt Hotels in April 2014 and is a lead of hotel accounting group which currently manages accounting for 12 hotels. With over 15 years of experience in Customs brokerage, aviation and hospitality industries, and Canadian CPA/CGA designation Olga brings in her broad expertise in full cycle accounting and financial reporting. She earned the respect of her colleagues for her unmatched work ethics, problem solving abilities and direct communication approach. She is a strong team player and is always ready to support her co-workers in any challenging situation that may arise.
Dena came to us in 2016 with a background in office administration and 6+ years of Accounts Payable. She brings with her a strong skillset in organization, time management and the ability to multitask. This makes keeping up with all the different Hotels, construction and development projects we have on the go a much easier task.
Patricia has been working in the hospitality industry for over 26 years. She started her Operations Management career in 1999 as an Assistant Front Office Manager at the Delta St. John's Hotel and Conference Centre. In 2006, Patricia moved to Yellowknife, where she began her career with Wyndham Hotels at the Super 8. Two years later, she accepted the General Manager position at the Super 8 in Fort McMurray and most recently took on the role of Regional General Manager with MasterBUILT Hotels, overseeing operations at the newly opened Microtel Inn & Suites Fort McMurray
With 26 years in the hospitality industry and 14 years as General Manager of the Super 8 Shawnessy, Monica brings a wide variety of experience to the MasterBUILT team, along with two professional designations - CHA, Certified Hotel Adminstrator and the Canadian designation of CHGM, Certified Hotel General Manager. Monica's background varies from operations to sales and marketing and has successfully dual managed multiple properties throughout her career at MasterBUILT Hotels.
Trevor graduated from Business Accounting in 1994 and has been the General Manager at the Super 8 in Port Elgin since 1997. With over 25 years experience Trevor looks forward to many more in this exciting industry.
Ryan came to MasterBUILT Hotels with over seven years of hotel management and regional sales & marketing experience. Prior to his current position as General Manager at Microtel Inn & Suites Kitimat, Ryan was a Regional Sales & Marketing Manager with Holloway Lodging Corp, based in Grand Praire and a General Manager at Dalvay by the Sea in Charlottetown, PEI. While at Dalvay by the Sea, Ryan led a team of 65 and was instrumental in increasing the properties TripAdvisor ranking.
Natalie joined MasterBUILT Hotels in 2014 as the General Manager of the newly built Microtel Inn & Suites in Whitecourt. With over a decade of management experience in the hospitality industry and working in the non-profit sector in Ontario, as Finance Manager and Marketing Director, Natalie has gained a wealth experience in accounting, event planning and team building. She continues to demonstrate strong leadership skills and embraces each challenge that hospitality management brings to a small town.
With over 12 years’ of hotel operations experience at the property level and an additional 15 years’ experience at the executive level, Lorna drives the operational and financial performances at the Microtel properties in Southern Saskatchewan. In partnership with Wyndham Hotel Group, Lorna has lead the pre-opening process of more than 20 properties. Through the implementation of best practice management and innovative revenue optimization techniques, these properties continue to excel in Wyndham Guest Focused Quality Scores and RevPAR penetration within each local market.
Peter’s hospitality background spans 25 years and includes resort sports management in the Caribbean, South Pacific, and Africa; food and beverage operations Caribbean and Canada; independent and branded hotel management in the Caribbean and Canada. Peter also brings 10 years of HR experience specifically in strategic staffing solutions and is an active volunteer in the local Tourism Marketing Board (Tourism Cowichan).
Tyler began his career in the hotel industry in Calgary in 2005 and has since progressed through the industry into junior management positions, relocated around Alberta and was part of the opening management team of a new hotel in 2012. After graduating from Royal Roads University in Victoria, BC in 2015 he spent a brief time working in Hong Kong/Macau then returned to work in Canadian hotels and hotel related hospitality industries. Tyler has been with MasterBUILT Hotels as General Manager at Microtel Inn & Suites Bonnyville since February 2017.
Karine joined MasterBUILT in March 2018 as the GM of our new Val d’or property, our first Microtel in Quebec! With more that 15 years of experience in Hotel management and human resources, Karine was previously a Hotel manager in Val-d’Or and brings with her a wealth of market knowledge and has created extensive business relationships in that mining environment. She excels in guest relations and her background in Human Resources always makes her a respected and effective leader.
Wyndham Hotel Group is the largest hotel company in the world with 17 brands and over 7,400 properties. The leadership team from MasterBUILT Hotels has a long-standing relationship with Wyndham that provides MasterBUILT and its partners with unparalleled access to Wyndham resources and a unique competitive position within the Canadian hotel marketplace.
MasterBUILT Hotels holds the Canadian master territorial development rights to Microtel Inn & Suites® by Wyndham — a prominent brand within the Wyndham Hotel Group portfolio. As a trusted and influential liaison between Wyndham and hotel owners, MasterBUILT Hotels helps partners navigate brand requirements throughout the development process.