MasterBUILT Hotels was established with the vision of becoming the leader in the entrepreneurial development of select service lodging within Canada.
In April 2011, MasterBUILT Hotels forever altered the Canadian hotel landscape when it acquired the master territorial development rights to the Microtel Inn & Suites by Wyndham brand in the country. With a commitment to open 75 hotels by 2036 and a vision to making it an iconic brand loved by guests and owners alike, we are already well on our way with over 35 Microtel hotels scheduled to open by the end of 2021.
Microtel's explosive growth and industry reputation as one of the most dynamic new hotel concepts in Canada is due in large part to the strong development partnerships and direct corporate investment by MasterBUILT and its private equity partners.
MasterBUILT Hotels develops, builds, manages and invests in best-in-class hotels, predominantly within Canada. As a vertically integrated hotel industry leader, we provide hotel investors and strategic development partners with unparalleled relationships, access to capital, and the proven processes, systems, strategies, and executional know how to consistently deliver superior returns.
Superior Lodging Corp. - one of the joint venture partners behind MasterBUILT Hotels - is a privately owned, Calgary-based hotel development and investment company that consistently ranks as one of the largest and most successful hotel developers in Canada by leading industry sources. You can benefit from MasterBUILT Hotels’ experience and expertise in:
Over the last 30 years, Jayman has built a reputation for excellence in home building. And as one of Alberta’s largest builders, their industry leading approach has resulted in an entirely new standard of quality. With this joint venture project, Jayman puts its years of experience with building process, material ordering and building technologies to work for MasterBUILT Hotels. You can benefit from MasterBUILT’s experience in:
With years of experience in hotel management, MasterBUILT Hotels ensures all new hotels are operated using sound financial planning. We are able to implement innovative cost controlling measures and promote the hotels with our Sales and Marketing experts. Our ultimate goal with every location is to increase the bottom line revenue for owners and stakeholders.
With a depth of expertise at every stage of the hotel development life cycle, MasterBUILT Hotels provides hotel owners with the knowledge, relationships, access to sites and proven development strategies to deliver superior returns.
Co-founded by one of Canada's most revered hotel development companies - Superior Lodging Corp. - and award-winning builder - Jayman MasterBUILT - our company brings together a talented team of industry professionals with over a century of experience and a proven track record at every stage of the hotel ownership life cycle. Meet some of our team below:
Marc Staniloff's vision and business expertise has grown Superior Lodging Corp. – MasterBUILT Hotel’s joint venture parent company - into one of the most successful and revered hotel development companies in Canadian history. Having played an instrumental role in the development and financing of branded hotels throughout the country, Marc is focusing his expertise on the growth of MasterBUILT Hotels and its partner brands. Marc has been a member of the Franchisee Advisory Board for Super 8 Worldwide and Wingate by Wyndham for more than a decade and is influential in the direction of the Microtel Inn & Suites by Wyndham brand development in Canada. An active member in the Young Presidents' Organization, Marc's extensive network of business relationships is the foundation of MasterBUILT's growth.
Eric Watson is responsible for providing the vision, strategy and leadership across all divisions of MasterBUILT Hotels. Previously, Eric was Vice President of Superior Lodging Corp. – a founding partner in MasterBUILT Hotels – where he played an instrumental role in incubating and building MasterBUILT’s development and hotel operations to the point where they are now while also establishing Microtel Inn & Suites by Wyndham as one of Canada’s fastest growing hotel brands. Eric has spent the previous 12 years in the resort and hotel industries in executive leadership roles delivering impressive growth and profitable returns for entrepreneurial companies and investors.
Aodhan’s diverse background in hotel operations spans 14 years and includes roles such as Hotel General Manager, roles in sales and acquisitions and most recently as Director, Hospitality Operations with Fortis Properties where he was responsible for as many as 10 hotels and more than 1000 employees. Aodhan played an active role in the sale process of Fortis Properties 23 hotels. Aodhan has been invited to share his knowledge and passion for the hotel industry as a speaker at a variety of industry conferences including the Canadian Hotel Investment Conference and Western Hotel Investment Conference.
Mark brings to MasterBUILT an extensive and diverse construction and development background with 20+ years experience working with Owner groups and Contractors both in the UK and in Canada. Mark was most recently responsible for all construction and development activities within Western Canada for a major developer and prior, Vice President of Preconstruction and Client Development for a mid size contractor in Alberta. Mark is a qualified Professional Quantity Surveyor (PQS) and a Chartered Construction Manager (MCIOB)
David Bengert leads MasterBUILT Hotels’ construction division where he oversees the construction of high quality hotels that are consistently delivered on time and on budget. Previous to joining the company, David held various senior roles within Jayman MasterBUILT for over 20 years, most recently as Director of Purchasing. David is a big proponent of pragmatic energy efficient building practices and is credited with establishing Built Green Canada - a 3rd party certification program for environmentally responsible homebuilding - where he served as the association’s President from 2003 through to 2011.
Donna Fahey is responsible for leading the sales and marketing of MasterBUILT Hotels’ managed properties. Donna brings to MasterBUILT thirteen years of sales and marketing experience in the hospitality industry - having worked as the Director of Sales and Marketing at Bellstar Hotels & Resorts (a leading resort development and management company in Western Canada) and most recently as Director of Sales and Marketing at the Delta Hotel in downtown Calgary.
Rhonda brings to MasterBUILT an extensive accounting and finance background with 20+ years of reporting for public and private companies, and NPO’s. Rhonda recently spent 6 years in a senior accounting role with Brookfield Residential, one of North America’s largest developer / builders publicly traded on the TSX and NYSE. Rhonda possesses 10+ years of experience within global multi-divisional construction/engineering firms and 6+ years providing strategic oversight and financial reporting for executive leadership teams and investor groups.
Ryan’s hospitality background spans 12 years and includes positions in Operations Management, Revenue Management, Accounting and Food & Beverage Management. Before joining the MasterBUILT team Ryan spent 6 years with Fortis Properties where he most recently held the position of General Manager of multiple hotels in Medicine Hat. Ryan also brings to the team a background as a leader in a brand wide General Manager Training Program .
Michael brings a diverse background based in business entrepreneurship, residential & commercial mortgage financing, property management, as well as equity investment. Challenging international roles and markets have required Michael to think-outside-the-box, to bring fresh and innovative ideas to the table in order to create meaningful solutions in collaboration with his clients. An open and honest communicator, Michael has a reputation for integrity, professionalism, attention to detail, in combination with an exemplary work ethic.
Mayank brings to MasterBuilt nine plus years of diverse finance and accounting experience, most recently as a Manager within Deloitte’s Financial Advisory Group, overseeing M&A, Valuations, Corporate Finance, Restructuring and Real Estate transactions. Mayank has a reputation for professionalism, strong work ethic, attention to detail and a proven team player. Mayank has a CPA/CA accounting designation and is also in the process of completing his Chartered Financial Analyst (CFA) designation.
Wyndham Hotel Group is the largest hotel company in the world with 17 brands and over 7,400 properties. The leadership team from MasterBUILT Hotels has a long-standing relationship with Wyndham that provides MasterBUILT and its partners with unparalleled access to Wyndham resources and a unique competitive position within the Canadian hotel marketplace.
MasterBUILT Hotels holds the Canadian master territorial development rights to Microtel Inn & Suites® by Wyndham — a prominent brand within the Wyndham Hotel Group portfolio. As a trusted and influential liaison between Wyndham and hotel owners, MasterBUILT Hotels helps partners navigate brand requirements throughout the development process.